Nerdy Approach to Strategy
Pulse on Culture
Nerd: Keeping up with the trends, attitudes, beliefs and overarching themes that impact behavior.
Translation: What's going on in the world? Have we earned the right to talk about it? Either way, we need to keep our finger on the pulse of culture. After all, culture drives business.
Understanding the Brand
Nerd: Taking a deep dive to learn about the company's DNA and the overarching problems they're trying to solve.
Translation: Digging into the mission, vision, company goals, company culture, and business problems that keep them up at night.
Researching the Category
Nerd: What's taking place in the segment in which your brand operates? How are things in society impacting you and your competitors?
Translation: Understanding the market, the industry, etc. in order to see how it effects your brand. Are those things effecting your competitors as well?
Dissecting the Audience
Nerd: Taking a magnifying glass to human behavior when it comes to your brand's fans.
Translation: Looking into psychographic and demographic information in order understand what makes them tick.
Navigating the Ecosystem
Nerd: Researching the digital space to observe and understand how platforms are being utilized specific to your audience and category.
Translation: Digging into how platforms are being used to amplify human behavior.
